I recently came across an article in Inc Magazine titled “How to Host a Customer Event” and thoroughly enjoyed seeing a mainstream business magazine approach a subject so important but often overlooked in the business world.  The purpose of a corporate or social event can vary, but it ultimately has one goal – Make a Great Lasting Impression.  My favorite line from the article sums it all up:

“Experts say the key to hosting a successful event is pinpointing the reason behind it—identifying a measurable goal that everything is geared toward accomplishing.”

Whether it is the launch of a new fashion boutique, a new advertising campaign, the opening gala of a museum or celebrating the expansion of a company, each component of the event should complement the others.  When it comes to catering top-notch events, the menu and format needs to leave a great impression with the guests.  After all, it’s all about the lasting impression, right?  I read about the food spread provided for a recent museum opening and frankly I was, well, underwhelmed.  Would this excite you?

“…including a sushi bar in the lobby, carving stations and dessert and a raw bar, vegetables, fruit, and cheese on the waterfront patio”

Sounds like a catering menu from the early 90′s.    Here’s our take on a great themed event menu:

” the Florida themed event featured dynamic chef-attended food stations serving interesting and fun small plates of food to delighted guests.  The stations included a South Beach Steakhouse with Grilled Beef Tenderloin, Arroz Congri and Fried Plantains as well as a Floribbean Surf and Turf Saute with Margarita Grilled Chicken in a Tequila Cream Sauce over Lobster and Shrimp Infused Rice, served in small white box adorned with the custom designed event logo…”

Which event would you rather attend?  Which event would you rather produce?  Give us a call to talk about how to make a lasting impression on your guests, customers, employees or clients for your next corporate event.